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This conceptual feature, grouped alarms, is focused on improving an app used by millions - the iOS Clock app. Conversations with a wide range of users revealed a recurring issue for people wanting to easily set alarms that fit around their varying needs.

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Screens showing the redesigns iOS clock app

How do you set alarms?

I began by speaking to anyone who uses the iOS Clock app and discovered that most alarms were set in groups around key daily events, however, the alarms app did not allow grouped alarms to be create or even easily managed.

Add more functionality, not clutter.

Grouped alarms are visually identified by the layered icon, which shows the number of alarms in the group and allows the user to toggle the whole group or individual alarms off or on.

Users can hold and drag an alarm to reorder their alarms — a highly requested feature in user interviews.